Search results for "organization-stakeholder relations"
showing 2 items of 2 documents
Stakeholder expectations : conceptual foundations and empirical analysis
2015
Expectations are an inseparable part of interaction, whether in interpersonal, intragroup, or organization–stakeholder relations. As a concept, expectations appear frequently in the public relations literature, yet definitions are scarce or narrow. This thesis contributes to the conceptual and empirical understanding of expectations in the context of organization–stakeholder relations and, more specifically, studies how organizations translate their societal roles and how stakeholders form expectations of these roles. The theoretical framework is drawn from Scandinavian institutionalism and corporate responsibility as social connectedness that, first, places organization–stakeholder relatio…
Love Wins : A Love Lens Approach to Cultivation of Organization-Stakeholder Relationships
2020
This chapter adds to emerging research exploring the construct of joy by drawing attention to the value of more loving stakeholder relationships. Relationship management research has focussed attention on the antecedents, outcomes and quality of an organization’s relationships with various publics and stakeholders and has examined strategies that can nurture these relationships. However, not much of this research has addressed intimacy and passion in these relationships. Accordingly, this chapter draws on the theory of brand love developed in relationship marketing research and the theory of love from psychological research to build a theoretical framework of organization–stakeholder love (…